Santo Tequila emerged as a shining star. Founded in 2019 by legendary rocker Sammy Hagar and renowned gourmet and super chef Guy Fieri, this tequila and mezcal brand revolutionized the industry. Their commitment to quality and the pursuit of excellence in every challenge and sip led them to an amazing success.
At the beginning of the journey, Santo faced a challenge to rethink their tequila and mezcal packaging design and reach a stunning brand aesthetic appeal telling their story! That’s when they came across JOCOGLASS, our team of expert designers in the art of glass immediately understood the needs, goals and vision of Santo Tequila to create a personalized bottle that would reflect the essence of the brand.
A bottle adorned with high and low relief engravings highlighted an exceptional shine. Every curve and detail of the bottle tells a story, conveying passion and rebellious spirit embodied by Santo Tequila.
A personalized cap was also developed that perfectly complemented bottle’s aesthetics. Additionally, in the case of Mezquila, the bottle was painted in an elegant translucid black, adding a distinctive touch with unique presentation.
We didn’t limit ourselves to just designing the bottle and cap; we also took care of the box that housed this gem. A personalized printed box completed the package, adding a final touch of sophistication and luxury.
The result was stunning. Santo Tequila was reborn with imposing all his style, image and magnetic presence. Customer was delighted with JOCOGLASS’s work, as we did not only handled the design and customization but also provided comprehensive service that simplified entire project logistics.
With its new appearance, Santo is ready for its relaunch, the brand is eager to present its reinvented glass and capture the attention of lovers of this ancestral distillation. With each bottle and each sip Santo Tequila will shine in excellence and authenticity.
This success case story is a testament to the power of collaboration, partnership for a personalized design. Thanks to the vision of Santo Tequila and JOCOGLASS’s ability to bring that vision to life, the result is a rejuvenated brand and a bottle that reflects the unique spirit of Santo Tequila
